Frank & Sandy Baldwin

A Note From Our Founders, Frank & Sandy Baldwin

Sandy and I wanted to make a difference in the world. 

In particular, we wanted to create a collection of healthy, all-natural personal care products — not just for humans but for pets as well. So in 2009, we set about doing just that. 

We decided to start our company, B&G Organics, in order to provide the best products available on the market with the finest natural and organic raw materials we could find.  

I worked with Chuck Friedman at Burt’s Bees until I left the company. Chuck was paid out for his unique contributions to the company, and soon after, Sandy and I met Chuck to start developing and manufacturing all natural products for personal use by our customers and by our customers’ pets.

We're a small, family-run business with a commitment to excellence.

Sandy and I knew if we could conceive a product, Chuck would always deliver on the formula for a truly great product. We wanted to incorporate our love of pets into products that were unique, all natural, and provided several benefits to our customer’s pets in a cost effective manner. We have conducted several dog washes free of charge for our customers. Needless to say, they — and their pets — loved our new pet care line.

Sandy and I have backgrounds in making safe, natural products for you and your pets. All of our natural care products are made at our facility in Pinehurst, NC. We subject every formula to safety testing by third party labs so you can enjoy our products with confidence.

At B&G Organics, we take an interactive product development approach. We are a customer focused business. We believe in interacting with our customers to develop and manufacture products they love and want. We have a large and loyal group of customers who found us through specialty shops, dermatologists and pet lovers throughout the country. We continue to grow and evolve as a company. We’re always developing new products, many from customer requests and feedback while at shows. We keep in touch with our customers and use their feedback to grow as a company, adding products that customers are looking for, ones that help them and their families. 

We will balance cost with organic and natural raw materials to make all-natural & organic products that our customers can afford.

orange cat

We always test our products, including the pet products on ourselves, before we try new formulations on our friends, family, neighbors, and current clients. This allows us to make needed improvements in order to meet our customers’ expectations. Sometimes, we take a long time to come to market. Other times we nail the product on the first go around. 

We do not require minimum orders from our retail partners. We want to help them be successful. We work to educate our retail partners’ staffs so they in turn can educate customers. In an effort to be as transparent as possible, we hold education seminars for customers about which raw materials we put into every product. We write a “sell sheet” on every product we manufacture so that our customers understand what we put into our products and what attributes each raw material provides to them. We are a customer focused business and want our customers to be educated on what they are putting on their bodies and on their pet’s.

We will be true to our customers.

We also strive to contribute to our local community by contributing to local charities and using as many local suppliers as possible. We try to balance costs with raw material attributes and availability. This is definitely a balancing act. As we grow we will continue to contribute time and money to causes that benefit our community, state, and world. As a private company we are committed to making a difference in this world.

We cannot say enough about Chuck Friedman. He is our chemist, friend, and mentor. Chuck is the real deal. He lives and breathes a healthy lifestyle, growing many of his own vegetables, using products that he has developed over the years and he looks younger today than he did 20 years ago—a testament to his ability to formulate the best products in the world. Chuck has won many awards for the products he has developed over the years and today serves on the board of several prestigious personal care companies.

We also have the luck to have a local graphic artist Candy Hitchcock, to help us design our packaging artwork. Candy also helped us secure natural inks and packaging that is recycled and plant based. Candy is very talented, and we are very happy to have her as an integral part of our team.


We stand by our values and will never compromise because of what Wall Street demands.

Our Mission Statement

We’re a small, family run business with a passion for excellence.

We love to hear from our clients and be able to speak with them. Our customers will always be an important part of our team and we will continue to use their ideas and feedback to create products they want.

We will balance cost with organic and natural raw materials to make all natural and organic products that our customers can afford.

We will be the kind of company that stands for the type of organization that appreciates its customers, stakeholders, partners and community because we know company culture starts at the top.

We stand by our values and will never compromise because of what Wall Street demands.

We will be true to our customers.

Be green. Be global. Be genuine.

That is who and what we are at B&G Organics.

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